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Bachelor of Business Administration - Marketing (Optional Co-op)

University of New Brunswick

Fredericton — Fredericton, New Brunswick, Canada

Study Level
Undergraduate · 4-Year Bachelor's Degree
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
January 2027
Tuition Fee
CAD 20,158
Application Fee
CAD 125
Scholarships Available
None listed
Post-Study Work Information
Post-Graduation Work Permit (PGWP): Verify before applying
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it. Through UNB’s Marketing program, students will learn how to identify, brand, and communicate products and services to customers. Students will explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that students will gain real world experience and perspectives. At UNB’s Fredericton campus students can specialize in marketing by completing an honours or concentration. Students will have the flexibility to combine Marketing with any other discipline in any other faculty. For example, students could complete an honours in Marketing and a major in Multimedia Studies from the Bachelor of Arts (BA) program. Learn from top-notch instructors recognized nationally and internationally for teaching and research. The small class sizes mean greater access between students, their instructors, and their peers. Hands-on learning: Marketing internship Co-operative (Co-op) education program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education. Coursework requiring partnerships with local businesses to develop marketing strategies Skills students will acquire: Identify customer needs through market research Develop research methodologies Analyze, interpret, and present data Implement marketing strategies to promote products and services Plan and execute marketing plans Understand issues related to international trade, foreign trade, exporting and importing regulations, negotiation practices, financial issues, and international public relations Understand consumer behaviour, e-marketing, international marketing, marketing strategy, and marketing research *The Faculty of Management at the University of New Brunswick Fredericton is AACSB Accredited. AACSB accreditation is known worldwide as the longest-standing, most recognized form of specialized accreditation that an institution and its business programs can earn.
Faculty / school
—
Field of study
—
Credential
4-Year Bachelor's Degree
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
CAD 20,158
Application fee
CAD 125
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
January 2027, January 2028, January 2029
Application deadline
Confirm with Eagle Link
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Fredericton

Fredericton, New Brunswick, Canada

3 Bailey Drive

Fredericton campus, photo 1 Fredericton campus, photo 2 Fredericton campus, photo 3 Fredericton campus, photo 4 Fredericton campus, photo 5 Fredericton campus, photo 6

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Post-Graduation Work Permit (PGWP)
Verify before applying

Graduating from a designated learning institution does not automatically make a student eligible for a PGWP; not every program at a DLI qualifies, and eligibility can depend on the program, language results, field of study and other requirements.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

The University of New Brunswick knows that its students want more than a traditional university degree. They want an education that prepares them for a global future – a future that demands critical thinking, innovation and resourcefulness. The University believes that every future matters. This belief fuels the experience offered to its students. While it is Canada’s oldest English university – founded in 1785, the school is older than the country itself – they are most excited about what lies ahead. The University believes in innovation as a pathway to success. Innovation propels societies f...

View University of New Brunswick

Program information last verified 8 October 2026.

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