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Bachelor of Business Administration - Marketing (Optional Co-op)

University of Lethbridge

Calgary — Calgary, Alberta, Canada

Study Level
Undergraduate · 4-Year Bachelor's Degree
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
September 2027
Tuition Fee
CAD 22,400
Application Fee
CAD 150
Scholarships Available
None listed
Post-Study Work Information
Post-Graduation Work Permit (PGWP): Verify before applying
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions. Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing. Students learn to balance project experience with the latest theoretical concepts and study courses like consumer behavior, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. Students also draw from fields such as history, English, political science, economics and sociology.
Faculty / school
—
Field of study
—
Credential
4-Year Bachelor's Degree
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
CAD 22,400
Application fee
CAD 150
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
September 2027, September 2028, September 2029
Application deadline
15 June 2027
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Calgary

Calgary, Alberta, Canada

Suite S6032, 345 - 6th Avenue South East

Calgary campus, photo 1 Calgary campus, photo 2 Calgary campus, photo 3

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Post-Graduation Work Permit (PGWP)
Verify before applying

Graduating from a designated learning institution does not automatically make a student eligible for a PGWP; not every program at a DLI qualifies, and eligibility can depend on the program, language results, field of study and other requirements.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

The University of Lethbridge is Alberta’s Destination University. Founded in 1967 on traditional Blackfoot land, the University is a community that fosters an atmosphere of discovery, a welcoming place where students and faculty have the freedom to think, create and explore together. People are the essential resource of the institution; they define the University of Lethbridge and are its greatest strength. The University of Lethbridge is committed to the individual student as a person of ultimate worth. The students learn within and beyond the classroom in research-intensive environments that...

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Program information last verified 8 October 2026.

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