Double Degree - Bachelor of Arts - Economics & Bachelor of Business Administration - Marketing (Optional Co-op)

With a combined Bachelor of Arts/Bachelor of Management degree, the student can explore a multitude of interests and careers. For example, if the student is interested in managing an art gallery, they can major in art and general management. If sports marketing ignites their passion, they can major in kinesiology and marketing. The Combined Bachelor of Arts/Bachelor of Management. degree program takes five years (50 courses) to complete and leads to the conferral of two degrees.. Economics is a behavioral science that studies the conditions under which individuals provide the best possible satisfaction of their needs. It is not specifically about money, things or material objects — it’s about the consequences of individual decisions made under conditions of scarcity. Everybody thinks of and deals with economics whether they are aware of it or not. It concerns everybody and everything, transcending time and space, and is at the core of Dhillon School of Business civilization and human existence. It is a means of looking at all human interaction, regardless of culture, race or gender. Economics students will gain a deep understanding of the decision making process at the individual, firm or government level. Students will learn how unhampered market processes lead to efficient production of goods and services, and the effects of interfering with these processes. Students will deal with a variety of topics, such as the comparison of economic systems, the economics of marriage and family, as well as banking and private property rights. Students will also delve into current concerns like employment, inflation, government bailouts, the national debt, nonrenewable resources, agriculture and the environment. Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions. Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing. Students will learn to balance project experience with the latest theoretical concepts and study courses like consumer behavior, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They draw from fields such as history, English, political science, economics and sociology.