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Master of Arts - Social Media Communications and Artificial Intelligence (17-month)

University of Hertfordshire

Hertfordshire campus — Hertfordshire, East of England, United Kingdom

Study Level
Postgraduate · Master's Degree
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
January 2027
Tuition Fee
GBP 17,950
Application Fee
None listed
Scholarships Available
None listed
Post-Study Work Information
Graduate Route: Verify before applying
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

The MA Social Media Communications and Artificial Intelligence programme is designed to develop advanced knowledge and a critical, ethical, and practical understanding of communication in the context of emerging AI-driven technologies. The course explores how artificial intelligence is reshaping social, cultural, and industry practices, equipping students with the ability to design, produce, and evaluate AI-mediated social media strategies and creative content. Emphasis is placed on working within ethical and legal frameworks, ensuring that graduates are prepared for the evolving demands of the communications sector. The programme combines theoretical insight with practical application, enabling students to engage critically with contemporary communication debates while developing hands-on professional skills. Students gain experience in AI-supported content creation, audience engagement, and data-informed decision-making, alongside building expertise in digital strategy. The course is tailored for those seeking to work strategically with emerging technologies, rather than simply use them, and offers flexibility through pathways that include advanced research or extended professional practice, with opportunities for a 30-week industry placement. Teaching is delivered through workshops, seminars, tutorials, and independent study, with a strong focus on research-informed practice. Students explore key communication theories, digital media practices, and the ethical and philosophical implications of AI, while developing technical skills to produce content and design campaigns. Assessment is entirely coursework-based and includes essays, reports, presentations, and practical media projects. The programme culminates in either a dissertation or a career development portfolio, enabling students to align their final work with their academic interests or professional ambitions.
Faculty / school
—
Field of study
—
Credential
Master's Degree
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
GBP 17,950
Application fee
None listed
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
January 2027, January 2028, January 2029
Application deadline
Confirm with Eagle Link
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Hertfordshire campus

Hertfordshire, East of England, United Kingdom

De Havilland Campus, Mosquito Way, Hatfield

Hertfordshire campus campus, photo 1 Hertfordshire campus campus, photo 2 Hertfordshire campus campus, photo 3 Hertfordshire campus campus, photo 4 Hertfordshire campus campus, photo 5

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Graduate Route
Verify before applying

The Graduate Route applies after successful completion of an eligible course with a licensed student sponsor that has a track record of compliance. It is not guaranteed by attending a particular institution.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

The University of Hertfordshire is the UK's leading business-facing university and an exemplar in the sector. It is innovative and enterprising and challenges individuals and organizations to excel. The University of Hertfordshire is one of the region's largest employers with over 2,700 staff and a turnover of more than £238 million. With a student community of over 25,300 including more than 2,800 international students from 100 different countries, the University has a global network of over 210,000 alumni. It continues to rise up the national rankings. Why the University of Hertfordshire Hi...

View University of Hertfordshire

Program information last verified 8 October 2026.

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