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Bachelor of Arts (Honours) - Marketing

Western New England University

Springfield campus — Springfield, Massachusetts, United States

Study Level
Undergraduate · 4-Year Bachelor's Degree
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
January 2027
Tuition Fee
USD 44,680
Application Fee
USD 40
Scholarships Available
None listed
Post-Study Work Information
Optional Practical Training (OPT): Verify before applying
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

Marketing is a dynamic force in today’s multinational economy. Given the highly competitive nature of business, it is essential that business organizations understand and respond to the wants and needs of multiple markets. In order to manage markets successfully, Marketing managers must employ a combination of good business judgment, effective analytical techniques, and professional communication skills. The marketing program strives to provide students with abilities in each of these areas. Students in the Marketing major learn how to develop their marketing skills to become efficient marketing managers. Course projects are designed to provide students with exposure to real world marketing management problems. Students often work in group on team projects where they meet with business clients, gather marketing information, and develop real-time marketing solutions. In order to help students understand careers available to Marketing majors, faculty in the Department of Marketing design activities to guide students from career exploration through career implementation.
Faculty / school
—
Field of study
—
Credential
4-Year Bachelor's Degree
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
USD 44,680
Application fee
USD 40
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
January 2027, January 2028, January 2029
Application deadline
Confirm with Eagle Link
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Springfield campus

Springfield, Massachusetts, United States

1215 Wilbraham Road

Springfield campus campus, photo 1 Springfield campus campus, photo 2 Springfield campus campus, photo 3 Springfield campus campus, photo 4 Springfield campus campus, photo 5

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Optional Practical Training (OPT)
Verify before applying

OPT and STEM OPT eligibility depend on maintaining F-1 status and on the program. A program counts as STEM only when its CIP code is on the official STEM list — not because its name sounds technical.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

Western New England University (WNE), a comprehensive private institution with a tradition of excellence in teaching and scholarship and a commitment to service, awards undergraduate, master’s, and doctoral degrees in various departments from among the Colleges of Arts and Sciences, Business, Engineering, Pharmacy and Health Sciences, and School of Law. One of only a few U.S. comprehensive institutions enrolling under 5,000 students recognized with national and international accreditations at the highest levels in law, business, engineering, and social work, WNE serves students predominantly f...

View Western New England University

Program information last verified 8 October 2026.

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