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Master of Science - Strategic Marketing and Customer Experience Management

University of Buckingham

Main Campus — Buckingham, South East, United Kingdom

Study Level
Postgraduate · Master's Degree
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
January 2027
Tuition Fee
GBP 16,480
Application Fee
None listed
Scholarships Available
None listed
Post-Study Work Information
Graduate Route: Verify before applying
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

This strategic marketing Master of Science will be invaluable to anyone wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the center of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of the program. This leading-edge program is designed to be totally relevant to today’s organizations, exposing students to managerially relevant theory and practice, which will be of value in real-world business contexts. The program will provide them with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. This program provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience. In addition, the program will enable students to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture. The program also provides an understanding of consumer behavior and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless Omni channel experience throughout their customer journeys. Additionally, a practical research methods module will set students up to embark on a dissertation, which will give them the opportunity to ‘deep dive’ into an aspect of the program which is particularly inspiring.
Faculty / school
—
Field of study
—
Credential
Master's Degree
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
GBP 16,480
Application fee
None listed
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
January 2027, January 2028, January 2029
Application deadline
Confirm with Eagle Link
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Main Campus

Buckingham, South East, United Kingdom

Hunter Street

Main Campus campus, photo 1 Main Campus campus, photo 2 Main Campus campus, photo 3 Main Campus campus, photo 4 Main Campus campus, photo 5

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Graduate Route
Verify before applying

The Graduate Route applies after successful completion of an eligible course with a licensed student sponsor that has a track record of compliance. It is not guaranteed by attending a particular institution.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

The University of Buckingham is the only independent university in the UK with a Royal Charter, and probably the smallest with around 2,700 students. Honours degrees are achieved in two intensive years of study. We keep class sizes small, with a student:academic staff ratio of 10.4:1 and the Oxbridge style tutorial groups are often personalised and always exhilarating. The real basis of the University of Buckingham’s success has been its staff and, above all, students. Those who will graduate this year follow in a distinguished line and they and their successors will carry the reputation of th...

View University of Buckingham

Program information last verified 8 October 2026.

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