2.5-Term Pathway - Foundation Certificate for Business, Law, and Social Sciences - Transfer to Bachelor of Arts (Honours) - Business Management - Marketing

Program Description Build a future by studying in the UK, with a pathway course at Kaplan International College (KIC) London. Situated in the world’s top academic city (QS Best Student Cities 2019), the College will prepare students for a university degree, and for a successful career. Study at one of the most respected international colleges in London, and progress to one of 8 universities, including the University of Westminster. The commercially well-connected University of Westminster is hugely international. Students can study alongside students from nearly 170 countries. Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why students will find all this and more on the exciting degree, which is continually reviewed to keep up with the fast pace of change in this field. Students will cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, they will have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns. Students will also relate learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example. Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand. The course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.