4-Term Pathway - Foundation Certificate for Business, Law, and Social Sciences - Transfer to Bachelor of Science (Honours) - Marketing Management

Program Description Build a future by studying in the UK, with a pathway course at Kaplan International College (KIC) London. Situated in the world’s top academic city (QS Best Student Cities 2019), the College will prepare students for a university degree, and for a successful career. Study at one of the most respected international colleges in London, and progress to one of 8 universities, including the University of Westminster. The commercially well-connected University of Westminster is hugely international. Students can study alongside students from nearly 170 countries. Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways. Students can also boost employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – the status as a CIM Graduate Gateway institution entitles students apply for exemptions from modules on its professional qualifications, while they can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module. Since the marketing degrees share a common first year, students get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of the second year. Incorporating the latest marketing strategy, tools and techniques, the modules students study will develop their understanding of the theoretical and practical aspects of all areas of marketing. Students will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, students will have access to the new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones. Marketers, perhaps more than in any other area of business, need to be able to work effectively in teams, solve problems, think critically and creatively, and present their ideas persuasively. Developing these transferable skills and more, students will also discover the connections between marketing teams and other functional business areas. They will gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing, such as Google Analytics. As part of the Marketing and Planning module, for example, students previously developed marketing solutions for an international brand, presenting their recommendations online to the International Marketing Director, who was based in Milan.