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Bachelor of Business Administration - Marketing - General

Boca Raton campus — Boca Raton, Florida, United States

Study Level: Undergraduate · 4-Year Bachelor's Degree
Duration: To be confirmed
Study Mode: To be confirmed
Next Intake: January 2027
Tuition Fee: USD 25,986
Application Fee: None listed
Scholarships Available: None listed
Post-Study Work Information: Optional Practical Training (OPT): Verify before applying
Application Status: Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

Program Description Programs in the Marketing Department at Florida Atlantic University (FAU) are designed to teach students how to perform marketing effectively. The accelerating pace of technological change, the increasing globalization of economic activity, and the rapid development of new methods and models for doing business create new competitive challenges and stimulating opportunities for students of marketing. Because Marketing involves and informs all functions of a business, marketing plays a key role in the success of any organization. Marketing strategy begins with identifying and understanding customer requirements; it involves research and development of new or improved products and services, and marketing determines how a company communicates and delivers value to its customers. Marketing is an exciting and dynamic field of study providing opportunities for choosing among a wide range of rewarding careers. A few of the many career fields include: business and consumer marketing, brand and product management, advertising and promotion, retailing and internet marketing, personal selling and sales management, marketing research and competitive analysis, and international and global marketing. The undergraduate Marketing major is targeted to students planning careers in marketing. Marketing majors learn the basic concepts and skills necessary to understand the modern business world and transition from students to entry level corporate or entrepreneurial careers in marketing. Marketing majors are also well prepared with the knowledge and technical skills for subsequent graduate work at any accredited university in the country. Programs in Marketing provide students with an enduring base of knowledge and the ability to adapt new marketing practices as they continually evolve. FAU offers a Bachelor of Business Administration (B.B.A.) or Bachelor of Science (B.S.) in Marketing - General.

Faculty / school: —
Field of study: —
Credential: 4-Year Bachelor's Degree
Relationship: Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee: USD 25,986
Application fee: None listed
Deposit required: Not listed
Estimated other compulsory fees: Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes: January 2027, January 2028, January 2029
Application deadline: Confirm with Eagle Link
Application status: Confirm with Eagle Link
Intake availability: Not confirmed

Campus & Location

Boca Raton campus

Boca Raton, Florida, United States

777 Glades Road

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Optional Practical Training (OPT): Verify before applying

OPT and STEM OPT eligibility depend on maintaining F-1 status and on the program. A program counts as STEM only when its CIP code is on the official STEM list — not because its name sounds technical.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

Florida Atlantic University (FAU), established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. From its very inception, FAU was envisioned as the leading edge of an emerging breed of American universities that would quite deliberately throw off the ivy-covered trappings of the tradition-bound worlds of academia and invent new and novel ways of making higher education available to those who sought it. FAU offers students a transformative education rooted in the belief that creativity and dedication fuel academic excellence. Expert faculty create a learnin...

View Florida Atlantic University

Program information last verified 8 October 2026.

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