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Graduate Certificate - Strategic Relationship Marketing (B409) (Optional Co-op)

George Brown Polytechnic

St. James — Toronto, Ontario, Canada

Study Level
Postgraduate · Postgraduate Certificate
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
September 2027
Tuition Fee
CAD 17,593
Application Fee
CAD 110
Scholarships Available
None listed
Post-Study Work Information
Post-Graduation Work Permit (PGWP): Verify before applying
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

The Strategic Relationship Marketing program responds to the growing need within the marketing industry for a new skill set – one that places the customer at the centre of business decisions. This skill set is critical since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with current customers at all points during their journey. This one-year graduate certificate program provides students with a foundation in marketing, with a focus on the examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools and techniques. Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan. Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on a real business situation.
Faculty / school
—
Field of study
—
Credential
Postgraduate Certificate
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
CAD 17,593
Application fee
CAD 110
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
September 2027, September 2028, September 2029
Application deadline
Confirm with Eagle Link
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

St. James

Toronto, Ontario, Canada

200 King Street East

St. James campus, photo 1 St. James campus, photo 2 St. James campus, photo 3 St. James campus, photo 4

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Post-Graduation Work Permit (PGWP)
Verify before applying

Graduating from a designated learning institution does not automatically make a student eligible for a PGWP; not every program at a DLI qualifies, and eligibility can depend on the program, language results, field of study and other requirements.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

George Brown Polytechnic opened its doors in 1968, welcoming just over 2,000 students. In addition to programs in construction, early childhood education, dental services and the culinary arts – subjects they continue to teach – George Brown once offered programs that might not be quite as relevant today, like sign writing or watchmaking. Believe it or not, they even prepared students for careers at sea through a marine engineering program. Since then, the student population has grown to over 30,000. People come to George Brown from across the Greater Toronto Area, the country and the world to...

View George Brown Polytechnic

Program information last verified 8 October 2026.

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