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Doctor of Philosophy (PhD) - Business Studies - Marketing and Strategy (4-year)

Cardiff University

Cathays Park — Cardiff, Wales, United Kingdom

Study Level
Doctorate / PhD · Doctoral / PhD
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
October 2026
Tuition Fee
GBP 26,700
Application Fee
None listed
Scholarships Available
None listed
Post-Study Work Information
Graduate Route: Verify before applying
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

Marketing and Strategy is a specialised research area within the Business Studies PhD programme, focusing on the development and implementation of effective marketing and strategic practices at both domestic and international levels. The section is known for producing innovative and impactful research that is relevant to business practitioners, policymakers, and academic communities across a range of sectors. The programme offers expertise across key areas such as international marketing, strategic marketing, consumer behaviour, services marketing, and strategic management systems. Additional areas of research include branding, business-to-business marketing, relationship marketing, product innovation, entrepreneurship, digital marketing, and issues related to ethics, sustainability, and corporate social responsibility. This breadth allows students to explore both theoretical and applied aspects of marketing and strategy in diverse contexts. Students benefit from strong links with regional, national, and international organisations, enhancing the practical relevance of their research. The programme provides a supportive environment for developing advanced research skills and contributes to preparing graduates for careers in academia, industry, and policy-related roles. Applicants who are unable to demonstrate prior comprehensive research training will be admitted to our 4-year PhD programme in Business and Management and will undertake up to a year of dedicated research training, followed by three years focused on the research phase of their PhD.
Faculty / school
—
Field of study
—
Credential
Doctoral / PhD
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
GBP 26,700
Application fee
None listed
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
October 2026, October 2027, October 2028
Application deadline
31 May 2027
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Cathays Park

Cardiff, Wales, United Kingdom

49B Park Place

Cathays Park campus, photo 1 Cathays Park campus, photo 2 Cathays Park campus, photo 3 Cathays Park campus, photo 4

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Graduate Route
Verify before applying

The Graduate Route applies after successful completion of an eligible course with a licensed student sponsor that has a track record of compliance. It is not guaranteed by attending a particular institution.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

Founded in 1883, Cardiff University is established as one of Britain's leading research universities. Cardiff is a global, ambitious and innovative university with a bold and strategic vision located in a beautiful and thriving capital city. They have a diverse student population with students coming from more than 100 countries and with a range of backgrounds. Academic staff are driven by creativity and curiosity and many are leaders in their fields, creating a stimulating environment for learning. They work in partnership with our students to create a stimulating and supportive environment i...

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Program information last verified 8 October 2026.

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