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Bachelor of Arts (Honours) - Digital Advertising

Asia Pacific University of Technology and Innovation

Wilayah Persekutuan campus — Wilayah Persekutuan, Kuala Lumpur, Malaysia

Study Level
Undergraduate · 3-Year Bachelor's Degree
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
November 2026
Tuition Fee
MYR 34,900
Application Fee
None listed
Scholarships Available
None listed
Post-Study Work Information
Post-study work: Check current immigration rules
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

The Bachelor of Arts (Honours) in Digital Advertising programme is based on a 360° approach to creative and strategic advertising for the digital ecosystem. The Bachelor of Arts (Honours) in Digital Advertising programme is designed to broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this within industry or commerce. In addition to gaining an in-depth knowledge of digital advertising technologies, students develop further competence and ability to apply them as an integral part of the programme. Integral to this is design research, theoretical understanding and studio projects which are all designed to establish a cohesive strategy of contextual and experiential learning in a creative environment. An equitable set of assessment procedures will be employed to gauge students learning and progression, at benchmarks stages throughout the semester. Students will be taught by an experienced programme team, and work with associate tutors who are current creative directors and agency practitioners. Industry placements and agency visits will add to their development. Students will also learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting. Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates and Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
Faculty / school
—
Field of study
—
Credential
3-Year Bachelor's Degree
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
MYR 34,900
Application fee
None listed
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
November 2026, November 2027, November 2028
Application deadline
Confirm with Eagle Link
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Wilayah Persekutuan campus

Wilayah Persekutuan, Kuala Lumpur, Malaysia

DU030(W) No. 11, Jalan Teknologi 5, Taman Teknologi Malaysia, Bukit Jalil

Wilayah Persekutuan campus campus, photo 1 Wilayah Persekutuan campus campus, photo 2 Wilayah Persekutuan campus campus, photo 3 Wilayah Persekutuan campus campus, photo 4 Wilayah Persekutuan campus campus, photo 5 Wilayah Persekutuan campus campus, photo 6 Wilayah Persekutuan campus campus, photo 7

Post-Study Work / Immigration Information

Post-study work: Check current immigration rules

Immigration rules change. Confirm current rules with the relevant government authority or with Eagle Link before applying.

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

The Asia Pacific University of Technology and Innovation (APU) is amongst Malaysia’s Premier Private Universities, and is where a unique fusion of technology, innovation and creativity works effectively towards transforming students into highly competent, employable and future-proof professionals. APU has earned an enviable reputation as an award-winning University through its achievements in winning a host of over 700 prestigious awards at local and international levels. APU is widely recognised for producing career-ready graduates with exceptional employability and competitive starting salar...

View Asia Pacific University of Technology and Innovation

Program information last verified 8 October 2026.

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